October 2022 - Giromax Technology
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The Giromax Story – Part 1

As the business developed, Giromax launched the careers of leading industry professionals, who make up the majority of our welcomed competition within the market today. This ensures Giromax continues to strive to be the best we can be for our customers. Over the following three months, we will share some exclusive blogs with you, but let’s start right at the beginning…

Roy Emmett – the innovative engineer

Roy was born in pre-war Burnley, Lancashire in a two-up two-down terrace, with a small yard and an outside toilet. After passing his eleven-plus with flying colours, Roy refused point blank to go to grammar school. He objected because he wasn’t keen on attending with “all of them poshos!”, which is how he referred to the more affluent kids in the area. Instead, Roy attended Townly Technical School, where he studied to become an engineer.

Roy’s first job saw him working for Lucas Engineering in the heart of his hometown of Burnley. His consistent drive and need to progress led him to move to Coventry in 1964 in search of new and more challenging opportunities. By this time, Roy had a young family. He packed everyone in the sidecar of his Lambretta and headed off to the Midlands to start a new life.

Roy worked for various engineering firms before joining Chrysler Talbot, which subsequently became the car giant Peugeot. At the start of a seemingly disruptive career, Roy invented an innovative new production conveyor. At the time, this invention enabled production to be far more efficient and resulted in very disgruntled union workers at the plant!

A natural salesman

In the 1970s, Roy changed his focus from hands-on engineering to selling, becoming a ‘salesman’. He grew into the role and found a natural ability to persuade and generate income.

At the time, he felt the role was much maligned and looked down on by people in the UK. However, his view on being a salesman was the fact it was one of the most important roles to help the economy and it supports how the country is run.

Around this time, Roy was admitted to hospital after a road traffic accident. While in pain and lying in his hospital bed, he struck up a friendship with a small energetic nurse called Bubbles.

Bubbles went onto become Roy’s second wife. Their initial meeting in the hospital set the tone for their long and happy partnership. When she found out what Roy did for a living, she replied “you’re one of them!” in reference to him being a salesman. Throughout their life together, Bubbles would challenge and support Roy in equal measure.

In his new role selling air compressors, Roy became very successful, and went on to become the UK’s top salesman for global market leader, Ingersoll Rand.

Building a business in a recession

In the 1980s, as the UK entered a recession with falling output and rising unemployment, Roy decided to set up his first business. He started with an office built into the understairs cupboard at his family home. But he had the unwavering support of Bubbles, who was working four nights a week on a busy hospital ward.

The business specialised in selling and servicing air compressors, and they fast became the country’s top distributor for Ingersoll Rand. Roy’s entrepreneurial nature, combined with his drive for progress, led to him establishing a pipe-fitting firm, which became the first distributor for Corroless corrosion coatings.

Roy ran this business successfully throughout the 1980s. He became a successful and skilled business leader. In keeping with the time, he made the most of opportunities presented to him, as the economy emerged out of recession and into an era of prosperity. There were opportunities for those who were in a position to grow their businesses.

Developing a niche in the market

Following a speculative introduction by a friend, Roy became aware of a small specialist coating firm with just one customer. That customer was British Steel. Always looking for a new challenge, Roy decided once again to invest in a new opportunity. He set about bringing this specialist coating product to mass market. And the very niche cut edge corrosion sector was established.

Through his relationship with British Steel, Roy met those who were to become members of his core team, when he founded Giromax in 1996. Working together, this team continued to develop innovative formulations for the coating of cut steel. Used primarily on industrial building roofing systems, the coating was designed to mitigate, minimise and treat cut edge corrosion. The key benefits included improved longevity of roofing on industrial buildings.


And this is where Giromax began…


In the next part of our story series, we will look at how Roy’s values and leadership launched the careers of sector experts We will also look at how the UK market for cut edge corrosion treatment was influenced by Giromax products.

If you need technical advice on preparation, application or our product range, please speak to the Giromax team or call 01455 558969.

Technical Talk: Making roofing work safer

Caroline has worked for Giromax since 2005 and has gained a deep level of insight into the Giromax product range and the roofing industry as a whole. Liaising with surveyors and contractors, Caroline provides technical advice on application, and assists with a broad range of queries on a daily basis. Caroline also liaises with the regional Technical Services Managers when it comes to monitoring project progress and the issuing of guarantees. Let’s get the lowdown…

The Giromax guarantee

It’s important to ensure the application of Giromax products are carried out to the correct specification when repainting cladding, roofing or gutters. When it comes to the lifespan of a product system, different coatings have different guarantee periods. There are also various factors involved when assessing the quality of the product application.

Usually, the surveyor or contractor will engage our Technical Services Managers to visit the site. The roof will be inspected to ensure the correct product is used and the quality of the application. If the application is poor and does not meet our technical specifications, then our team will not be able to sign off your guarantee with your Purchasing Contractor. However they will continue to work together to ensure the required standards are achieved.

Every product in our range has a detailed application guide – download Safety Data Sheets & Specifications. It’s always worth checking the suitability of a product with our team in the first instance to ensure it’s the right approach for the job. If our product hasn’t been designed for the purpose intended, we won’t recommend using it. As an ethical business, we will say no if our products aren’t suitable for your project.

Recommendations and remedial work


We can recommend trusted contractors, supply technical assistance in choosing the right coating, application assistance, and bespoke solutions. Our Technical Services Managers work closely with contractors, visiting on-site to inspect the area and substrate to ensure a suitable product recommendation. There are also cases where the substrate is damaged beyond repair and a coating will not rectify the issue.

During lockdown, we advised on a large-scale metal roofing project, which required a very specific and complicated approach. Our team tried various products from our collection until we found the right solution. One product even went through extra testing and development, ensuring work could continue at this challenging time.

Our technical team continually look at ways to improve aspects of our products, which includes user application. If you need to discuss a roofing project, then please get in touch.


Remedial work is another reason our team are called on to support our clients. This is when we review a completed site because issues have become apparent since completion. We will revisit and provide advice if an application is not performing as we would have expected during the lifetime of the guarantee.

Although we supply a materials-only guarantee, we will help the contractor identify and rectify the issues occurring for the benefit of the end client. We do not just walk away but endeavour to achieve a satisfactory solution.

Roofing Health & Safety

As Caroline is IOSH qualified, she oversees health and safety measures for the business. This includes the day-to-day monitoring of the office and stores, as well as liaising with the Technical Service Managers while they are out and about. They will check and record whether health and safety measures are being adhered to on-site by the contractors.

The Technical Service Managers also need to keep themselves safe in terms of lone working initiatives. Caroline also ensures all work-at-height training requirements are kept up to date, and that PPE is checked and fit for purpose.

Giromax takes health and safety very seriously. We have developed various safety procedures and implemented robust measures for our team. The business is Safe Contractor Approved, which involves an annual audit by external assessors, and means we are a safe and responsible company. Our health and safety procedures and measures are regularly reviewed to stay compliant with legislation.

Made in the UK

The Giromax range of products are made and developed in the UK and are subject to rigorous ongoing testing and development. We also have a reliable and robust supply chain. If you have a large project, please contact our team as soon as possible, so we can include you in our planning.

As the original leader in our market, we still lead the way when it comes to product development and innovation. Whether you need technical advice or application guidance, please speak to the Giromax team or call 01455 558969 today.

Documents selected (13 downloads)
Giromax® Data sheets + Specifications, Girocote Data sheets.