December 2022 - Giromax Technology
Festive Reflection What We've Been Doing This Year

Festive Reflection: What We’ve Been Doing This Year

Our tribute to Roy

Earlier this year we lost our founder and Managing Director, Roy Emmett, who is greatly missed by the whole team and everyone who knew him. As our way of paying tribute to Roy’s innovative leadership, which paved the way for Giromax’s success as a future market leader. We have shared Roy’s journey in a series of blogs called The Giromax Story – see our blog page. Roy’s son, Myles, succeeds him as Managing Director of the business.

Growth and innovation

Despite a 20% price decrease to our product ranges and increased market competition, we’re still leading the way when it comes to continued growth. Our focus on producing innovative solutions for surveyors and contractors includes continued product development. We are currently working on improvements to our Giromax® Guttercoat. For more details, get in touch in the new year and speak to our Technical Services Managers.

Team changes and training

As well as Myles becoming our new Managing Director, Richard Sclater is our new Head of Technical Management. We also welcomed Tom Kelly as our new national Technical Services Manager, who will be closely supporting Richard and the whole Giromax team.

We are committed to training and development. Our team had spray training this year to ensure we can provide better application advice to our customers. Richard is working towards his ICORR qualification.

Caroline Evans, Office Manager & Technical Services, is broadening her technical knowledge by spending time with our Technical Services Managers. Caroline is also working with our manufacturer, so she can troubleshoot when helping our customers.

Charity and giving back

Giromax believes strongly in supporting local charities and communities in need. In May, Technical Services Manager, Matt Ward, did his second tandem parachute jump to raise funds for a friend’s daughter’s life-saving cancer treatment in the USA.

Our team also donated branded socks and hats to help the people in Ukraine. Lastly, we attended the Rainbows Charity Ball, which raises money for children and young people with serious or terminal illnesses, providing much-needed support for families.

Corporate hospitality

The team have been out and about this year, enjoying various corporate events, including the above charity ball and we watched rugby at the Leicester Tigers ground. Back in the balmy month of June, we had a great time at the greyhound racing event, held at Towcester Racecourse. Thanks to Tritec Building Contractors, Vertec and Toad Industrial Roofing.

The Giromax World Tour

If you have been following our LinkedIn page, then you will have seen the global Giromax® tour. These are the places the Giromax cap (and our team!) visited in 2022:

  • Wimbledon Tennis tournament
  • Devon
  • Alaska
  • Barcelona
  • Budapest
  • Iceland
  • Tunisia
  • Minnesota

Would you like to take a Giromax cap on tour with you next year and feature in one of our posts? Contact our head office or speak to one of our Technical Services Managers. We have also recently launched a new winter range of beanie hats.

What’s happening next year?

Our team will still be offering continued support to all our customers. We ensure our protective coatings are used to the required standard, so that guarantees can be issued with confidence.

Giromax will continue to hold CPD webinars on cut edge corrosion and other topics, and you can meet some of our latest team members, who will be presenting. Our seminars for surveyors are also coming back and we’re speaking at a big industry event in May (watch this space!). For up-to-date news and technical information, please see our blog page or sign up to our newsletter.

We would like to wish all our customers a Merry Christmas and a prosperous 2023.

Giromax is the original leader in the roof coating market. Our team are always on-hand to provide technical advice on preparation or application. See our product range, speak to the Giromax team or call 01455 558969.

The Giromax Story: Part 3

Giromax products became the desired coating and corrosion solution that our competitors wanted to replicate. Over the years, different coating solutions have entered the market, providing specifiers and contractors with a choice. We believe choices are good for the market, and while choice is a positive thing, Giromax products continue to lead the market.

Technologically advanced coatings

Our products are the most technologically capable solutions for treating cut edge corrosion on profiled metal roofs, gutters and cladding. Giromax Edgecoat treats both the top and reverse sides of the cut edge. Edgecoat is complimented by our Roofcoat product. This is a one coat system that reinstates the roof coating. It treats cut edge corrosion caused by UV exposure and weather conditions, providing total protection unmatched by anything else on the market.

Our Giromax® Roofcoat solution is BBA certified and comes with a 25-year guarantee. The product is fully moisture tolerant, which means it can be applied in wet conditions. It’s highly resistant to UV and temperature changes, and both impact and dirt resistant. And as you only need a single coat, which can be sprayed directly from the tin, businesses can swap costly replacements with cost-effective repairs.


Investing in people and innovation

Giromax’s product development journey demonstrates a history of innovation, which the business continues to foster today. We are proud to invest in our people, from our back- office support team to our Technical Services Managers, developing our team for future success.

Looking to the future, Giromax continues to innovate. We are investing in product R&D, which includes scanning the horizon for new and emerging issues that will impact our customers. As businesses become increasingly judged on their sustainability credentials, we are conscious of the need to consider environmental impacts. We want to contribute to a zero-carbon economy.

Construction and climate change

In general, the construction industry generates 30% of total global greenhouse gas emissions and utilises up to 50% of the world’s natural resources. In the UK alone, construction contributes to 45% of greenhouse gas emissions and accounts for an astonishing 62% of all waste.

In order to reach net-zero, the International Energy Agency estimates that direct building CO2 emissions need to fall by 50% by 2030. As the planet’s climate crisis worsens, governments and consumers are responding accordingly. Construction businesses are under increasing pressure to volunteer more detailed ESG reporting, and outline plans to address their carbon impact.

At Giromax we are aware of these issues, and the growing pressure to address the contributions to greenhouse emissions caused by manufacturing and the use of steel. The choices that surveyors make today in how they address the refurbishment of industrial buildings will be judged on the balance sheets of some of the biggest industrial property owners and occupiers in the UK and beyond.

Replace or recoat – the debate

The replace versus recoat debate will continue. Refurbishment is the preferred option for conscious building owners, wanting to extend the life of their industrial roofs while addressing their scope three carbon emissions.

Enabling our customers and contractors to operate in an ethical, sustainable and compliant manner not only benefits the planet, but will engage increasingly conscious stakeholders. And this in turn increases a business’s profitability and brand reputation.

One thing is certain: the refurbishment of industrial roofs is here to stay. How we do this, while addressing environmental concerns, protecting property assets and delivering guaranteed product performance, will no doubt evolve over time.

Giromax is a safe pair of hands. Our business was built from the ground up by Roy Emmett and continues to provide market-leading solutions. We will develop as a business fit for the challenges of a net zero future.

If you need technical advice on our products, preparation or application, please speak to the Giromax team or call 01455 558969.

Documents selected (13 downloads)
Giromax® Data sheets + Specifications, Girocote Data sheets.